http://ibls.com/cs/blogs/internet_law/archive/2009/06/14/online-shopping-an-overview-of-the-legal-pitfalls-facing-business-to-consumer-e-commerce-within-the-context-of-the-south-african-law.aspx1. Introduction Purchasing goods and/or services online is quick, convenient and allows the purchasing or selling of services and/or goods outside the borders of a country. [1] The online parties, especially the purchaser, generally known as the consumer,enCommunityServer 2.1 SP2 (Build: 61129.2)